Stefflon-Don Signs Publishing Deal With Sony.

UK female rapper/singer/songwriter, Stefflon-Don is the latest newcomer to sign a publishing deal with Sony/ATV (Associated Television).

Stefflon-Don

Following in the footsteps of many artists and producers, including Jessie J, Calvin Harris and Ed Sheeran, Stefflon-Don has joined the big leagues.

But is it all that it seems? In a previous post I have spoken about new artists signing deals before they had crafted their skills and I explained why I didn't think it was a good idea.


In this day and age with social media and Youtube, do artist need to be signing deals so quickly?

I get it though - As soon as I saw and heard Stefflon-Don, I knew she would be someone the labels would want a piece of.  Her look has seen her likened to US rapper Nicki Minaj. The coloured hair, the Jamaican vocals, and the unadulterated sexiness - there are not many female MC's in the UK scene and none that really stand out visually like Stefflon Don. Of course with her still being a new artist, vocally and lyrically she requires growth and maybe this deal will help with that, but they'll also help with eating out her royalties and making her work like a horse for her advance.

Picture courtesy of Instagram/@Stefflondon

I'm not sure what the T&C's are of her contract, but Sony are definitely benefiting.

What about Stefflon-Don the recording artist?

What ever happened to  'The Development Deal'? Why is everyone so quick to sign away their legacy so easily?

Stefflon-Don is new to the scene with a very limited discography, so for her to sign a deal at this moment seems very risky as someone on Twitter pointed out.

Based on her response, she creates the impression that she is living for now and if you know how the industry works, you'll know that's not the way to be.

This money is basically a loan - It's like getting paid your annual wage of a normal job before you do your work, the big difference is, you have to pay this money back and keep paying it back.

"Point well made."

The label sees someone that they can work ON rather than work with.

They'll tell you what to write, who to write for and who to work with - Is this how you really want your career to start?