NME Issues A Public Apology To Giggs After Album Review.

In my recent post about the UK scene, I said the industry needs people who "fully embrace our culture", people that understand the artist and what they're really about, and less than a week later, my point has been made.

After UK rapper, Giggs released his fourth studio album, titled 'Landlord', last week Friday, (5th August) - "which is a monster by the way" - a writer for the British music journalism, NME - (New Musical Express) -, wrote a review in which they said a track on the album, called 'The Process' ended with "rape".
The writer incorrectly thought Giggs had said "Man rapes her" instead of his actual words, which was "Man rates her."

The NME Review

Due to this "mistake", NME retracted their review and issued a public apology.

NME's apology

Mistaking the word "Rate" for "Rape" is a easy thing to do, but not listening to a song accurately that you are supposed to be reviewing and putting incorrect information out to the public is just irresponsible and damaging.

After listening to the entire song, the word "rape" being used really "don't make no sense."
You hear the lyrics "Man hates her" - so you convince yourself that the lyrics after are "rape her"?

This is deeper than just mistaking one word for another, this is about how someone thinks a person would think.

Did this writer actually believe that Giggs would be "giggling" about the thought of raping his girl?

Did the NME think Giggs would encourage the idea of rape?

On the track, 'Just Swervin', which is ironically mentioned in the review and also happens to be one of my favourite tracks on the album, Giggs says he's back with his "Jesus Album", which would only mean he's back to spit some truth and righteousness, so why on the same album would he laugh at the idea of rape?

"Think about it."

"That's not very godly - neither is trapping but rape is by far worse."

This is what happens when someone who neither understands the culture or the words used in rap music, is given a platform.

"If hip hop and rap is not your forte, then please walk away."

I am tired of these people trying to sabotage the real MC's and the UK hip hop/rap scene.

They don't want the ones that don't want to conform to what the industry wants them to be to go far.

They don't want the ones that are not going to jump on a pop song and lie to the people to be successful.

"THEY" would rather let people think the scene is full of thugs and people that approve of rape.

If this was any other genre or artist, would this mistake have been made so easily?


"Look out for my review on Giggs album - which I have fully listened to."